MeinungsfBChrer InterdisziplinA4ren Forschung Bestandsaufnahme Kritische PDF 64d2a5772

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Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF




by Matthias Dressler : Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)

ISBN : #3834914762 | Date : 2009-01-15

Description :

PDF-68554 | Matthias Dressler und Gina Telle erläutern bestehende Theorien und Modelle über Meinungsführerschaft, die Entwicklung der Forschung zu dieser Thematik und ihre Wirkung auf vorhandene Kommunikationsmodelle. Sie analysieren Funktionen, Motive und Wirkungen der Meinungsführerschaft und stellen Methoden zur Identifizierung von Meinungsführern und Meinungsführer im Diffusionsprozess vor…. Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)


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[Pub.45ixz] Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF | by Matthias Dressler


Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) by by Matthias Dressler

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Innovation Management Strategies Implementation Profits PDF 70e10d543

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Innovation Management: Strategies, Implementation, and Profits PDF




by Allan Afuah : Innovation Management: Strategies, Implementation, and Profits

ISBN : #0195142306 | Date : 2002-06-15

Description :

PDF-6055e | Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing… Innovation Management: Strategies, Implementation, and Profits


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[Pub.32tYG] Innovation Management: Strategies, Implementation, and Profits PDF | by Allan Afuah


Innovation Management: Strategies, Implementation, and Profits by by Allan Afuah

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Sales Management Strategy Process Practice PDF Bcfc5e072

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Sales Management: Strategy, Process and Practice PDF




by Bill Donaldson : Sales Management: Strategy, Process and Practice

ISBN : #1137355107 | Date : 2016-01-04

Description :

PDF-02852 | Professional Selling and Sales Management have become more complex and multifaceted than ever before, but also a more exciting and stimulating function and profession. Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fully updated and revised fourth edition of this highly successful text includes new chap… Sales Management: Strategy, Process and Practice


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Sales Management: Strategy, Process and Practice by by Bill Donaldson

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Sensory Marketing B HultA9n PDF 619be915a

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Sensory Marketing PDF




by B. Hultén : Sensory Marketing

ISBN : #0230576575 | Date : 2009-05-21

Description :

PDF-87084 | The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do…. Sensory Marketing


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Sensory Marketing by by B. Hultén

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Brand Building Marketing Emerging Markets PDF 59d9e038b

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Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals) PDF




by Niklas Schaffmeister : Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals)

ISBN : #331919481X | Date : 2015-10-11

Description :

PDF-e1f2f | This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as ‘one world strategies’.Â… Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals)


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[Pub.47tcS] Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals) PDF | by Niklas Schaffmeister


Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals) by by Niklas Schaffmeister

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Outsourcing Pharmaceutical Industry Conceptualization Implementation PDF 7850c9982

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Outsourcing of R&D in the Pharmaceutical Industry: From Conceptualization to Implementation of the Strategic Sourcing Process PDF




by Bianca Piachaud : Outsourcing of R&D in the Pharmaceutical Industry: From Conceptualization to Implementation of the Strategic Sourcing Process

ISBN : #140393729X | Date : 2004-09-30

Description :

PDF-51170 | This book examines the strategic aspects of outsourcing in relation to the firm. It provides a holistic view of the outsourcing process, starting with conceptualisation, through to implementation and management of the process. Although the book is based on a case study of the pharmaceutical industry, the general principles derived from the Strategic Sourcing Model are generic in nature and the mod… Outsourcing of R&D in the Pharmaceutical Industry: From Conceptualization to Implementation of the Strategic Sourcing Process


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Outsourcing of R&D in the Pharmaceutical Industry: From Conceptualization to Implementation of the Strategic Sourcing Process by by Bianca Piachaud

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Everyday EBay Culture Collecting Desire PDF Dd95eaa5a

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Everyday eBay: Culture, Collecting, and Desire PDF




: Everyday eBay: Culture, Collecting, and Desire

ISBN : #0415974364 | Date : 2006-04-15

Description :

PDF-7f973 | Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomenon. The eighteen new and classic essays gathered here examine eBay from a wide variety of perspectives as a bellwether of taste and material culture; as a rich site of cultural, racial, and sexual discourse and practice; as an emergent media form; and as a facili… Everyday eBay: Culture, Collecting, and Desire


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Everyday eBay: Culture, Collecting, and Desire by

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Global Luxury Organizational Emerging Markets PDF 3be002c16

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Global Luxury: Organizational Change and Emerging Markets since the 1970s PDF




: Global Luxury: Organizational Change and Emerging Markets since the 1970s

ISBN : #9811052352 | Date : 2017-10-22

Description :

PDF-4f9a7 | This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of F… Global Luxury: Organizational Change and Emerging Markets since the 1970s


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Managers Guide Online Marketing Brief PDF 59efe9933

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Manager’s Guide to Online Marketing (Brief Case Books) PDF




by Jason Weaver : Manager’s Guide to Online Marketing (Brief Case Books)

ISBN : #0071801871 | Date : 2013-02-05

Description :

PDF-68ca5 | A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY’S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager’s Guide to Online Marketing explains how to do this and more by planning and exe… Manager’s Guide to Online Marketing (Brief Case Books)


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Manager’s Guide to Online Marketing (Brief Case Books) by by Jason Weaver

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Payment Technologies Commerce Weidong Kou PDF Cc5ae4bc0

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Payment Technologies for E-Commerce PDF




: Payment Technologies for E-Commerce

ISBN : #3540440070 | Date : 2003-04-28

Description :

PDF-2e80b | Electronic payment is the economic backbone of all e-commerce transactions. This book covers the major subjects related to e-payment such as, for example, public key infrastructure, smart cards, payment agents, digital cash, SET protocols, and micro-payment. Its first part covers the infrastructure for secure e-payment over the Internet, whereas in the second part a variety of e-payment methods an… Payment Technologies for E-Commerce


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Payment Technologies for E-Commerce by

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